Thursday, February 15, 2007

Target and UGH Walmart Top Teen Fashion brands

WSJ 2/15/2007 "Bubble Gum at Bergdorfs"

Article says teens crave expensive fashions, but check out most popular labels, according to 2006 Harrison Group / VNU Teen trend report teens 13-18

Percentage of teens who "like" or "love" these brands:

76% Target
69% Wal-Mart
62% Levi's
46% Tommy Hilfiger
32% Nautica
30% Gucci
27% Armani
20% Tiffany's

Looks like Wal-Mart is HUGE. They've got some scary stuff up on their racks.

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